A Revolutionary Approach to Trade Promotion Management
Resource Kyle Barnholt Resource Kyle Barnholt

A Revolutionary Approach to Trade Promotion Management

In the realm of managing and analyzing trade spend, traditional methods can often be laborious, time-consuming, and expensive. In this context, Trade Promotion Management (TPM) systems play a pivotal role by allowing brands to plan their promotions and spending. However, they often lack an essential feedback loop: the analysis of deductions.

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