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Create your account and set up your company profile

Our team connects to your distributors data and it imports seamlessly

Log into your dashboard and start leveraging insights to drive growth

Most teams are live within two weeks. No complex setup. Just real visibility into where your trade dollars are going — and what to do about it.

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“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
Out of the box, TrewUp connects to UNFI, KeHE, and Kroger. These three distributors cover the majority of deduction volume for the mid-market CPG brands we serve, which is why we built native connections to them first. We add new distributor and retailer connections as customer demand makes them a priority.
We're honest about scope during evaluation. If your deduction volume is concentrated outside UNFI, KeHE, and Kroger, talk with our team before committing. We'd rather tell you upfront whether we're the right fit than discover it after onboarding.
TrewUp's proprietary AI is built specifically for CPG trade spend and financial operations. It extracts deductions from distributor PDFs and portals, categorizes them, reconciles them for the general ledger, and surfaces retailer-level visibility.
Our AI contract matching checks every line item deduction against the original promotional contract and flags discrepancies before they hit the GL. Our document reader extracts the full line-level detail from PDFs, images, and portal backup. Historical trend analysis surfaces repeat patterns by retailer, reason code, and SKU so you fix the cause, not just the symptom.
TrewUp complements a Trade Promotion Management (TPM) platform. It doesn't replace one. TPM software handles planning: what you intend to spend on a promotion. TrewUp handles actuals: what the distributor actually deducted, what the promotion really cost, and what the margin impact looked like by retailer and SKU. Brands run both side by side.
Our Emerging tier starts at $599 per month for brands with up to $2M in combined annual revenue moving through UNFI, KeHE, and Kroger. All tiers are month-to-month, so you don't sign a long-term contract to get started. Brands above $2M in combined distributor revenue fall into our SMB or Enterprise tiers. Talk with our team for pricing at those levels.
Every tier includes 12 months of historical deduction data at onboarding, live support, and ongoing account management. See our TrewUp pricing page for the full tier breakdown.
Yes. TrewUp connects directly to your distributor data from UNFI, KeHE, and Kroger. We don't require an ERP or TPM as a prerequisite. Your GL-ready output flows into QuickBooks or NetSuite when you're ready. Most of our customers are mid-market brands who've outgrown spreadsheets but haven't taken on enterprise infrastructure yet.
A deduction management system like TrewUp handles the workflow CPG Finance teams use to process deductions taken by distributors and retailers. That includes AI to automatically extract deduction details from distributor PDFs and portals, categorize each deduction by reason code and customer, match deductions back to the promotional contracts or trade calendar events that authorized them, and produce GL-ready output for accounting.
The goal is to replace manual reconciliation across spreadsheets, PDFs, and email with a structured process that closes faster and produces audit-ready records
Two weeks to live, and the work sits on our side. Our team handles the distributor connections, pulls 12 months of historical deductions at onboarding, and configures the dashboards. Licensing is month-to-month, so there's no annual commitment to evaluate the platform. Pricing starts at $599/month for our Emerging tier. Every tier includes live support and ongoing account management. See our TrewUp pricing page for the full breakdown.
A deduction is a charge a distributor or retailer takes against an invoice, typically for a promotion, billback, chargeback, or logistics charge. Deductions are a normal construct of the CPG operating model. A dispute is what happens after Finance determines a deduction was invalid: an outreach to the distributor requesting the funds back, with the contract or backup as supporting evidence.
Not every deduction becomes a dispute. Most are valid against the promotional terms agreed to upfront. TrewValidate tells your team, line by line, which deductions match the contract and which don't, so disputes are filed on real evidence and inside the dispute window.
We match every deduction against the originating contract and tag it by reason code, type, and customer. Our AI flags anomalies and duplicates before they reach your books. Your team reviews a prioritized queue, not a raw data dump. Each deduction carries a full audit trail back to the source file, so Accounting verifies any line item.
TrewUp was designed from the ground up for CPG brands with lean Finance teams. The workflows, implementation model, and pricing all reflect how a 10–30 person organization actually operates. We don't require an ERP, a TPM, a dedicated IT team, or a months-long onboarding project.
You launch with one distributor and expand as you scale. That’s because we built TrewUp to be a smooth, intuitive experience that gets teams up and running fast. If you've evaluated enterprise platforms and concluded they're built for a larger team than yours, that's the gap we built for.
TrewUp gives modern CPG brands the clarity to act early, cut waste, and grow profitably — together, across Sales and Finance.
