Maximizing Trade Spend Insights with TrewUp: Common Questions Answered
When it comes to managing trade deductions and optimizing trade spend, TrewUp stands out as a powerful solution. During our demos, we’ve heard a wide range of questions and concerns from emerging and established brands. In this article, we’ll address the most frequently asked questions to help you understand how TrewUp can transform your trade spend management.
1. What is TrewUp, and how does it help with trade deductions?
TrewUp is a powerful data platform built to simplify trade deduction management for brands partnering with distributors like KeHE and UNFI. It automates the collection, organization, and analysis of trade costs, eliminating the costly and tedious manual processes and providing clear, actionable insights into your trade spend.
With TrewUp, you no longer need to download and sift through lengthy remittance PDFs or decode complex spreadsheets. The platform seamlessly ingests distributors’ remittance, categorizes costs by deduction type, retailer, or category, and flags potential discrepancies. This saves you valuable time, ensuring every dollar is accounted for, helping you maximize profitability and streamline operations.
2. Who Uses TrewUp, and Is It Right for My Brand?
TrewUp is designed for CPG brands of all sizes, from emerging startups to well-established companies generating over $100 million in revenue. Whether you're a growing brand with a lean team or a larger organization seeking detailed insights into trade spend, TrewUp is specifically designed to meet the needs of brands at every stage, providing powerful trade cost solutions for both emerging startups and established enterprises.
Ideal fit for TrewUp:
Brands with at least $250,000 in KeHE or UNFI revenue.
Teams seeking to streamline manual processes and enhance trade cost allocation and disputes.
Companies aiming to gain visibility into trade spend to optimize trade rates and drive sales at both the retailer and SKU levels.
3. Does TrewUp help dispute deductions?
Yes, TrewUp simplifies the deduction dispute process. Through its workflow module, you can:
Streamline and enhance collaboration across accounting, sales, brokers, shippers, and all stakeholders involved in trade costs on a single, transparent platform..
Track disputes from start to resolution, complete with detailed notes and supporting documentation.
Soon, TrewUp will offer direct integration with systems like KeHE’s K-Solve, enabling seamless dispute submission without leaving the platform.
4. How does TrewUp handle data from different distributors?
TrewUp currently integrates with KeHE and UNFI, covering a significant portion of most brands' trade spend. For KeHE, TrewUp extracts K-Solve data to organize remittances. For UNFI, brands simply auto-forward deductions emails to TrewUp for automated processing.
The platform provides a unified experience across distributors, ensuring all data is accessible in one place.
5. How does TrewUp deliver ROI?
TrewUp’s ROI is immediate and measurable:
Labor Savings: Automating manual reconciliation tasks frees up hours weekly, letting your team focus on strategic initiatives.
Dispute Recovery: TrewUp increases the accuracy and success rate of disputes, leading to higher recovery rates for invalid deductions.
Trade Spend Insights: By breaking down costs by retailer, deduction type, and SKU, TrewUp helps you identify inefficiencies and opportunities for optimization.
For a typical brand, these benefits far outweigh the platform’s cost, often recovering thousands of dollars within the first few months of use.
6. What sets TrewUp apart from other solutions?
Unlike expensive white-glove services or trade promotion management (TPM) systems, TrewUp focuses on data automation and visibility. This empowers you to control your trade spend, eliminating the high costs and rigidity of fully outsourced solutions.
With TrewUp, you get:
A scalable, affordable solution tailored to your business size.
Unlimited user licenses, so sales, finance, and operations can all collaborate on one platform.
Dedicated account management to guide your setup and ongoing use.
7. Can TrewUp work with smaller brands?
Absolutely, but emerging brands typically reap the rewards once they’ve landed at least one anchor account with a distributor (for example, HEB, Sprouts, Whole Foods, Wegmans, etc). TrewUp’s ease of use and straightforward implementation make it ideal for lean teams. Our platform evolves with you, from resolving reconciliation challenges to providing deeper insights as your business scales.
8. How do I get started with TrewUp?
Getting started is simple:
Schedule a demo with our team to discuss your specific needs.
Approve TrewUp to access your documents on your behalf.
Onboard your team and start seeing immediate value from automated trade deduction management.
Turn Your Trade Spend into a Strategic Asset
TrewUp is more than a tool—it’s a partner in your brand’s growth journey. By tackling the complexities of trade deductions and providing actionable insights, TrewUp empowers you to focus on scaling your business without losing sight of your bottom line.
If you’re ready to transform how you manage trade spend, schedule a demo today or contact our team to learn more.
